Leveraged wisely, powerful messaging can make a reputation, build a brand, or successfully launch a new product or innovation. An organization’s ability to communicate effectively, both internally and publicly, can be the difference between success and failure. In the age of social networks, communication from the CEO or management team has the power to either strengthen or weaken an organization. Hand-in-hand with strategic communications, today’s Boards of Directors must oversee reputation management.
Our industry experts will discuss:
- The board’s role in controlling the message
- Does the company need a “Tweeter in Chief”?
- Controlling the uncontrollable
- Crisis communication: lessons and tips