When a negative event in your organization goes viral, your board of directors and public relations (PR) team jump into crisis mode. Recent PR scandals have made the phrase “there’s no such thing as bad PR” a thing of the past. Crisis may be inevitable, but there are strategic ways to manage it before it explodes into a full-fledged scandal. However, it is critical to apply crisis management best practices actively from the get-go.
Our expert panelists will discuss PR tools and strategies to help you understand the do’s and don’ts of managing your company’s reputation when it’s at risk.