Founder, CEO & Chief Creative Officer, Incitrio; Fractional CEO, Andrews Cooper; Fractional CMO, Repositax, Inc.
Angela Hill
Angela Hill is a CEO and senior marketing executive with 30+ years of experience helping to drive revenue and expand worldwide market share for Fortune 500 public companies and SMB private companies in the FinTech, Software, and Medical Device industries. Angela’s career reflects a proven track record in facilitating large-scale marketing transformation, expanding reach for global business environments, and advising M&A transactions via brand transformation as a tool to increase valuation. She also brings governance experience through extensive nonprofit board service.
Angela is the founder and CEO of Incitrio LLC a global branding & marketing agency with global clients in Europe, South American, and Asia. She has served as CEO for over 16 years and is responsible for strategic outcome planning, branding and marketing strategy, budgeting and planning, process optimization, and leveraging business intelligence from key metrics. She also serves as a Fractional Chief Marketing Officer (CMO) for a startup FinTech in San Diego and $25M Engineering Design firm in Oregon. Angela and her team at Incitrio have been significantly involved in prepping and facilitating client acquisitions, typically ranging in value from $50M to $200M for publicly disclosed valuations and significantly higher for private valuations.
She began her career working at multiple large marketing agencies serving Fortune 500 clients with branding and
marketing application and extension, including brands such as: Foster Farms, Pepsi, Anheuser Busch, Williams Sonoma,
Mars Candy, Visa, Sun Microsystems, Intel, Hallmark, Energizer, Ford, PG&E, Merrill Lynch, Maersk, Marsh, Alliant,
Titleist, Nielsen, and more.
She has served on the boards of: Big Brothers Big Sisters San Diego, the San Diego Social Venture Partners, the American
Institute for Graphic Artists, the American Marketing Association, the Hi-Tech Marketing Alliance, and the Association for Corporate Growth San Diego (serving as both Chair of the Marketing Committee and later as President of the Board).
Currently, Angela is a mentor for San Diego Sports Innovators and the Lavin Entrepreneurial Management Center. She is
a member of the Corporate Directors Forum, the Association for Corporate Growth San Diego, and is affiliated with
numerous professional and industry associations.
She has spoken at national and international conferences on the topics of Branding and Marketing. She is a former
national Vistage speaker on Branding, former instructor at the University of San Diego (USD) on Branding and Digital
Marketing, and a former adjunct professor at San Diego State University (SDSU) for the topic of Graphic Design. She has
advised Cal State San Marcos and the San Dieguito Unified School District with curriculum development and lectured on
the topics of Branding and Marketing at universities such as: SDSU, USD, UCSD, Cal State San Marcos, National
University, and UC Irvine.
Both she and her firm are recipients of numerous national and international awards such as being recognized as a Top 50
Influential in San Diego by the San Diego Daily Transcript and being selected as a Finalist for the San Diego “Sales &
Marketing Leader of the Year Award”, and has been spotlighted in the San Diego Business Journal, the San Diego Daily
Transcript, Process Magazine, and other publications.
Angela received her BFA in Visual Communication with an emphasis in Graphic Design and a minor in Marketing with an emphasis in Branding from Washington University in Saint Louis.